Social Media Brand Builder Job at The Sky Group at Serhant., Bethesda, MD

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  • The Sky Group at Serhant.
  • Bethesda, MD

Job Description

About Us

The Sky Group is one of the nation’s top real estate teams, averaging $250M+ in annual sales volume. We’re known for high-end marketing, bold creative campaigns, and cultivating meaningful relationships through service. Now, as we partner with SERHANT., we’re ready to take our brand to the next level — building a media presence that matches our business.

The Mission

Transform The Sky Group into the most followed, most engaging real estate brand in the country.

What You’ll Do

  • Content Creation : Shoot, edit, and produce short-form and long-form content (Reels, TikTok, YouTube, Instagram, Facebook).
  • Posting & Growth : Manage daily posting schedule across all platforms, tailoring content to maximize reach and engagement.
  • Creative Strategy : Identify trends, craft hooks, and deliver thumb-stopping videos and graphics that align with our luxury, lifestyle, and real estate brand identity.
  • Community Management : Engage with comments, DMs, and collabs to expand brand reach.
  • Analytics & Reporting : Track growth, engagement, and lead generation — and optimize accordingly.
  • Brand Scaling : Help us go from an already respected luxury team to a household-name real estate media brand.

Who You Are

  • A proven brand builder — you’ve grown an account to 100K+ followers on at least one platform.
  • video wizard — fluent in editing tools like CapCut, Final Cut Pro, Adobe Premiere, Canva.
  • trend-spotter & storyteller — you know what’s viral today and how to tell authentic stories.
  • Strategic — you think beyond posts and design long-term brand growth campaigns.
  • Passionate about real estate, luxury lifestyle, and digital media.

Bonus Points If You

  • Have worked with influencers, creators, or real estate teams.
  • Have experience with YouTube strategy & SEO (titles, thumbnails, retention analytics).
  • Are comfortable occasionally appearing on camera.

Compensation

  • Full-time salary $50-$70K + performance bonuses tied to growth.
  • Must be able to film in DMV regularly).
  • Growth incentives — your success = our success.

How to Apply

Send us:

  1. Your resume
  2. Links to social accounts you’ve built or manage
  3. A quick note on how you’d grow The Sky Group into the most followed real estate brand in the U.S.

Job Tags

Full time,

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